On November 13, Corum held a grand opening ceremony for its new boutique in Beijing. Jérôme Biard, the CEO of luxury Swiss Corum and the brand’s new global ambassador Hu Bing attended the activity, celebrating the opening of the new store together.

Mr Jérôme Biard wore the timepiece belonging to the brand’s iconic Golden Bridge collection. The brown leather strap fake Corum Golden Bridge made him very gentle and elegant. He said: Corum has always been favored by the watch lovers by its innovation, courage and excelsior watchmaking concept. We are very proud to have the opportunity to open the new store in Beijing, which is quite an important international metropolis.

Hu Bing wore the new Golden Bridge model that perfectly enhances his charm. The titanium case with DLC coating copy Corum watch exudes a modernized temperament while the black tone highlights the deep and stable temperament.

The store is the brand’s first one in the world to adopt the latest concept. Making white and champagne gold as main tone, the elegant oak furniture and newly designed showcases and props perfectly present the brand’s unique aesthetic style, creating a luxurious and elegant atmosphere, which not only brings an irreplaceable shopping experience to all the watch lovers, but also helps the brand to better display the unique craftsmanship and watchmaking aesthetics.